Mobile Marketing :
Some 40% of mobile phone users are in the 15-34 years age
group, meaning that mobile really is the future of
marketing. And this channel has quietly grown to become a
powerful marketing tool with an impressive penetration, and
the ability to target by demographic group, location and
time.
Not only can mobile provide exceptional reach and targeting,
it also offers one of the highest impact media. The message
reaches the user wherever he or she may be in real time via
a personal device that is carried around in the same way as
a wallet or keys.
Mobile marketing is:
-
Personal and permission-based
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Instant – 75% of messages are read immediately
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High impact – 66% of consumers recall SMS campaigns
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High performance – 36% of consumers are likely to buy
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Data gathering and refreshing supportive of dialogue
with the consumer
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Mobile marketing has also been identified as the ideal
medium for CRM, customer loyalty and support programs
and data refinement.
SMS Easy
helps
clients to understand their campaign objectives and deliver
performing campaigns. This covers services from provision of
data to serving, receiving and analyzing incoming data and
returning this in accessible formats.
Targeting your SMS Campaign
Who is
your campaign aimed at?
Getting the right message to the right individual is the
most important element of any text messaging campaign.
By segmenting your database of customers into small
sub-sections and running a number of closely defined, highly
targeted campaigns, your message is likely to generate a
higher response. It's fairly obvious that the more relevant
your message is to an individual, the more likely they are
to respond.
Any data that you hold on your customers can be used to
refine your targeting...
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